About 6 months ago I changed the station into a danceable station, because of being frustrated about the limitations of the (back then) new Radionomy software in combination with the way I used to manage my station; a more narrow format seemed easier to maintain.
The old format is more-or-less back now, although compared to 1 year ago less obvious focussing on ‘feelgood’. This caused some issues when it comes to the voice-over archives, when making jingles – but I’ve found at least sóme still usable lines.
Altering the male voices I make use of (at the moment the one I used 1 year ago already + in the future that English sounding voice of the dance format for specific genre hours) is a new female voice; putting everything together 24/7.
Anyway – why is the pop and rock music back?
- A) Musicwise the danceable format wasn’t satisfying for myself; after some weeks I longed for some more ‘serious’ sounds already. I didn’t listen much to my own station anymore, it sounded more like the Wwzapper of 2001 (tastewise) than like the Wwzapper of 2015.
- B) I’ve lost more than half of my audience while not getting a néw audience. A semi 90s (commercial) dance format seems hard to listen to –> even after changing the important hours between 8am and 11am in ‘only the biggest classics’, as safe as playing mainstream dance can be. When this move didn’t work out, I started uploading those old pop and rock tracks again. There will be added more in the future, btw.
- And C) I’ve found tricks to set up a pop/variety format in a less complicated way; while still sounding fluent ánd constructed with the current Radionomy software.
The future will tell if it’s possible for the station to ‘come back’ and keep enough hours to exist (there’s a 120 listening hours a day limit at Radionomy), but keeping the danceable format would for súre be the dead of the station. The development of the stats was quite worrying.